The impact of online reverse auction design on buyer-supplier relationships

Journal of Marketing

Volumn 71, Issue 1, 2007, Pages 146-159

  Jap, Sandy D ^a  

^a EMORY UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34247159903     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.71.1.146     Document Type: Article

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