The strategic impact of references in business markets

Marketing Science

Volumn 31, Issue 2, 2012, Pages 257-276

  Godes, David ^a  

^a UNIVERSITY OF MARYLAND   (United States)

Author keywords

Business to business marketing; Game theory; Signaling; Word of mouth

Indexed keywords

EID: 84859331907     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1110.0695     Document Type: Article

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