The economic and statistical significance of stock returns on customer satisfaction

Marketing Science

Volumn 28, Issue 5, 2009, Pages 820-825

  Fornell, Claes ^a   Mithas, J Sunil ^b   Morgeson III, Forrest V ^a  

^a UNIVERSITY OF MICHIGAN   (United States)

^b UNIVERSITY OF MARYLAND   (United States)

Author keywords

Customer satisfaction; Market value; Risk; Stock portfolios; Stock prices; Stock returns

Indexed keywords

EID: 67349178747     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1090.0505     Document Type: Review

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