The sustainability liability: Potential negative effects of ethicality on product preference

Journal of Marketing

Volumn 74, Issue 5, 2010, Pages 18-31

  Luchs, Michael G ^a   Naylor, Rebecca Walker ^b   Irwin, Julie R ^c   Raghunathan, Rajagopal ^c  

^a The College of William Mary Mason School of Business Department of Finance   (United States)

^b OHIO STATE UNIVERSITY   (United States)

^c UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Corporate social responsibility; Ethical products; Green marketing; Implicit associations; Sustainability

Indexed keywords

EID: 77956708677     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.74.5.18     Document Type: Article

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