What makes online content viral?

Journal of Marketing Research

Volumn 49, Issue 2, 2012, Pages 192-205

  Berger, Jonah ^a   Milkman, Katherine L ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Online content; Social transmission; Viral marketing; Word of mouth

Indexed keywords

EID: 84860589584     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.10.0353     Document Type: Article

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