Quantifying the long-term impact of negative word of mouth on cash flows and stock prices

Marketing Science

Volumn 28, Issue 1, 2009, Pages 148-165

  Luo, Xueming ^a  

^a UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

Author keywords

Customer experience; Marketing strategy; Stock price; Word of mouth

Indexed keywords

EID: 67449159223     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1080.0389     Document Type: Article

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