Stuck in the past: Why managers persist with new product failures

Journal of Marketing

Volumn 70, Issue 2, 2006, Pages 108-121

  Biyalogorsky, Eyal ^a   Boulding, William ^b   Staelin, Richard ^c  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b Department of Management ^*  (United States)

^c DUKE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33646391547     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.70.2.108     Document Type: Article

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