Consumer racism and its effects on domestic cross-ethnic product purchase: An empirical test in the United States, Canada, and France

Journal of Marketing

Volumn 71, Issue 1, 2007, Pages 113-128

  Ouellet, Jean François ^a  

^a HEC MONTRÉAL   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34247160334     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.71.1.113     Document Type: Article

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