Corporate social responsibility, customer orientation, and the job performance of frontline employees

Journal of Marketing

Volumn 78, Issue 3, 2014, Pages 20-37

  Korschun, Daniel ^a   Bhattacharya, C B ^b   Swain, Scott D ^c  

^a DREXEL UNIVERSITY   (United States)

^b EUROPEAN SCHOOL OF MANAGEMENT AND TECHNOLOGY   (Germany)

^c CLEMSON UNIVERSITY   (United States)

Author keywords

Corporate social responsibility; Customer orientation; Employee customer identification; Job performance; Organizational identification

Indexed keywords

EID: 84907902621     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.11.0245     Document Type: Article

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