Unintended nutrition consequences: Firm responses to the nutrition labeling and education act

Marketing Science

Volumn 31, Issue 5, 2012, Pages 717-737

  Moorman, Christine ^a   Huber, Joel ^b   Ferraro, Rosellina ^a  

^a DUKE UNIVERSITY   (United States)

^b UNIVERSITY OF MARYLAND   (United States)

Author keywords

Firm strategy; Nutrition; Nutrition labels; Public policy; Quality information; Taste

Indexed keywords

EID: 84867524849     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1110.0692     Document Type: Article

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