Modeling the Clickstream: Implications for Web-Based Advertising Efforts

Marketing Science

Volumn 22, Issue 4, 2003, Pages 520-542

  Chatterjee, Patrali ^a   Hoffman, Donna L ^b   Novak, Thomas P ^b  

^a RUTGERS UNIVERSITY   (United States)

^b VANDERBILT UNIVERSITY   (United States)

Author keywords

Advertising and Media Research; Clickstream Data; Computer Mediated Environments; Internet; Online Consumer Behavior; Random Coefficient Models; World Wide Web

Indexed keywords

EID: 0742306220     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.22.4.520.24906     Document Type: Review

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