The thought worlds of marketing and sales: Which differences make a difference?

Journal of Marketing

Volumn 71, Issue 3, 2007, Pages 124-142

  Homburg, Christian ^a,b,c   Jensen, Ove ^a,d  

^a Department of Marketing ^*

^b Marketing Department

^c UNIVERSITY OF MANNHEIM   (Germany)

^d WHU OTTO BEISHEIM SCHOOL OF MANAGEMENT   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34548342931     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.71.3.124     Document Type: Review

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