Double standard: The role of environmental consciousness in green product usage

Journal of Marketing

Volumn 76, Issue 5, 2012, Pages 125-134

  Lin, Ying Ching ^a   Chang, Chiuchi Angela ^b  

^a NATIONAL DONG HWA UNIVERSITY   (Taiwan)

^b CENTRAL MICHIGAN UNIVERSITY   (United States)

Author keywords

Effectiveness; Environmental consciousness; Green product; Product usage

Indexed keywords

EID: 84869143812     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.11.0264     Document Type: Article

References (47)

1. Aaker, Jennifer, Kathleen D. Vohs, and Cassie Mogilner (2010), "Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter," Journal of Consumer Research, 37 (August), 224-37.
2. Aydinoglu, Nilufer Z. and Aradhna Krishna (2011), "Guiltless Gluttony: The Asymmertric Effect of Size Labels on Size Perceptions and Consumption," Journal of Consumer Research, 37 (April), 1095-1112.
3. Bamberg, Sebastian (2003), "How Does Environmental Concern Influence Specific Environmentally Related Behaviors? A New Answer to an Old Question," Journal of Environmental Psychology, 23 (March), 21-32.
4. Bonini, Sheila and Jeremy Oppenheim (2008), "Cultivating the Green Consumer," Stanford Social Innovation Review, 6 (Fall), 56-61.
5. Broniarczyk, Susan M. and Joseph W. Alba (1994), "The Role of Consumers' Intuitions in Inference Making," Journal of Consumer Research, 21 (December), 393-407.
6. Chandon, Pierre and Brian Wansink (2007), "The Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions," Journal of Consumer Research, 34 (October), 301-314.
7. Chernev, Alexander (2007), "Jack of All Trades or Master of One? Product Differentiation and Compensatory Reasoning in Consumer Choice," Journal of Consumer Research, 34 (March). 430-44.
8. -and Gregory Carpenter (2001), "The Role of Market Efficiency Intuitions in Consumer Choice: A Case of Compensatory Inferences," Journal of Marketing Research, 38 (August), 349-61.
9. -and David Gal (2010), "Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues," Journal of Marketing Research, 47 (August), 738-47.
10. Deighton, John (1984), "The Interaction of Advertising and Evidence," Journal of Consumer Research, 11 (December), 763-70.
11. Diamantopoulos, Adamantios, Bodo B. Schlegelmilch, Rudolf R. Sinkovics, and Greg M. Bohlen (2003), "Can Sociodemographics Still Play a Role in Profiling Green Consumers? A Review of the Evidence and an Empirical Investigation," Journal of Business Research, 56 (June), 465-80.
12. Dunlap, Riley E. (2008), "The New Environmental Paradigm Scale: From Marginality to Worldwide Use," Journal of Environmental Education, 41 (1), 3-18.
13. -and Robert E. Jones (2002), "Environmental Concern: Conceptual and Measurement Issues," in Handbook of Environmental Sociology, Riley E. Dunlap and William Michelson, eds. Westport, CT: Greenwood Press, 482-524.
14. -and Kent D. Van Liere (1978), "The New Environmental Paradigm: A Proposed Measuring Instrument and Preliminary Results," Journal of Environmental Education, 9 (Fall), 10-19.
15. Finkelstein, S. and A. Fishbach (2010), "When Healthy Food Makes You Hungry," Journal of Consumer Research, 37 (October), 357-67.
16. Fitzsimons, Gavan J. (2008), "Death to Dichotomizing," Journal of Consumer Research, 35 (June), 1-4.
17. Geier, Andrew B., Paul Rozin, and Ghorghe Doros (2006), "Unit Bias: A New Heuristic That Helps Explain the Effect of Portion Size on Food Intake," Psychological Science, 17 (June), 521-25.
18. Geller, E. Scott (1989), "Applied Behavior Analysis and Social Marketing: An Integration for Environmental Preservation," Journal of Social Issues, 45 (Spring), 17-36.
19. Goldstein, Noah J., Robert B. Cialdini, and Vladas Griskevicius (2008), "A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels," Journal of Consumer Research, 35 (October), 472-82.
20. Griskevicius, Vladas, Joshua M. Tybur, and Bram Van den Bergh (2010), "Going Green to Be Seen: Status, Reputation, and Conspicuous Conservation," Journal of Personality & Social Psychology, 98 (March), 392-404.
21. Hoch, Stephen J. and John Deighton (1989), "Managing What Consumers Learn from Experience," Journal of Marketing, 53 (April), 1-20.
22. -and Young-Won Ha (1986), "Consumer Learning: Advertising and the Ambiguity of Product Experience," Journal of Consumer Research, 13 (September), 221-33.
23. Irwin, Julie R. and Gary H. McClelland (2001), "Misleading Heuristics and Moderated Multiple Regression Models," Journal of Marketing Research, 38 (February), 100-109.
24. Iyer, Easwar and Rajiv K. Kashyap (2007), "Consumer Recycling: Role of Incentives, Information, and Social Class," Journal of Consumer Behaviour, 6 (February), 32-47.
25. Kaiser, Florian G., Sybille Wolfing, and Urs Fuhrer (1999), "Environmental Attitude and Ecological Behaviour," Journal of Environmental Psychology, 19 (March), 1-19.
26. Khan, Uzma and Ravi Dhar (2006), "Licensing Effect in Consumer Choice," Journal of Marketing Research, 43 (May), 259-66.
27. Luchs, Michael G., Rebecca Walker Naylor, Julie R. Irwin, and Rajagopal Raghunathan (2010), "The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference," Journal of Marketing, 74 (September), 18-31.
28. Luo, Xueming and C.B. Bhattacharya (2006), "Corporate Social Responsibility, Customer Satisfaction, and Market Value," Journal of Marketing, 70 (October), 1-18.
29. Mazar, Nina and Chen-Bo Zhong (2010), "Do Green Products Make Us Better People?" Psychological Science, 21 (April), 494-98.
30. Monin, Benoît and Dale T. Miller (2001), "Moral Credentials and the Expression of Prejudice," Journal of Personality & Social Psychology, 81 (July), 33-43.
31. Neff, Jack (2010), "Has Green Stopped Giving?" Advertising Age, 81 (November), 19.
32. Pickett-Baker, Josephine and Ritsuko Ozaki (2008), "Pro- Environmental Products: Marketing Influence on Consumer Purchase Decision," Journal of Consumer Marketing, 25 (5), 281-93.
33. Raghunathan, Rajagopal, Rebecca Walker Naylor, and Wayne D. Hoyer (2006), "The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products," Journal of Marketing, 70 (October), 170-84.
34. Schlegelmilch, Bodo B., Greg M. Bohlen, and Adamantios Diamantopoulos (1996), "The Link Between Green Purchasing Decisions and Measures of Environmental Consciousness," European Journal of Marketing, 30 (5), 35-55.
35. Scott, Maura L., Stephen M. Nowlis, and Naomi Mandel (2009), "Consumer Usage of Ultra-Concentrated Products," in Advances in Consumer Research, Vol. 36, Ann L. McGill and Sharon Shavitt, eds. Duluth, MN: Association for Consumer Research.
36. Sen, Sankar and C.B. Bhattacharya (2001), "Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility," Journal of Marketing Research, 38 (May), 225-43.
37. Shiv, Baba, Ziv Carmon, and Dan Ariely (2005), "Placebo Effects of Marketing Actions: Consumers May Get What They Pay For," Journal of Marketing Research, 42 (November), 383-93.
38. Shrum, LJ., John A. McCarty, and Tina M. Lowry (1995), "Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy," Journal of Advertising, 24 (June), 71-82.
39. Straughan, Robert D. and James A. Roberts (1999), "Environmental Segmentation Alternatives: A Look at Green Consumer Behavior in the New Millennium," Journal of Consumer Marketing, 16 (6), 558-73.
40. Sujan, Mita and Christine Dekleva (1987), "Product Categorization and Inference Making: Some Implications for Comparative Advertising," Journal of Consumer Research, 14 (December), 372-78.
41. Tversky, Amos and Daniel Kahneman (1974), "Judgment Under Uncertainty: Heuristics and Biases," Science, 185 (4157), 1124-31.
42. Van Vugt, Mark (2009), "Averting the Tragedy of the Commons: Using Social Psychological Science to Protect the Environment," Current Directions in Psychological Science, 18 (June), 169-73.
43. Wansink, Brian (1996), "Can Package Size Accelerate Usage Volume?" Journal of Marketing, 60 (July), 1-13.
44. -and Pierre Chandon (2006), "Can 'Low-Fat' Nutrition Labels Lead to Obesity?" Journal of Marketing Research, 43 (November), 605-617.
45. Wilcox, Keith, Beth Vallen, Lauren Block, and Gavan J. Fitzsimons (2009), "Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision," Journal of Consumer Research, 36 (October), 380-93.
46. Zhao, Xinshu, John G. Lynch, and Qimei Chen (2010), "Reconsidering Baron and Kenny: Myths and Truths About Mediation Analysis," Journal of Consumer Research, 37 (August), 197-206.
47. Zhu, Meng, Darron M. Billeter, and J. Jeffrey Inman (2012), "The Double-Edged Sword of Signaling Effectiveness: When Salient Cues Curb Post-Purchase Consumption," Journal of Marketing Research, 49 (February), 26-38.