Firm innovativeness and its performance outcomes: A meta-analytic review and theoretical integration

Journal of Marketing

Volumn 76, Issue 3, 2012, Pages 130-147

  Rubera, Gaia ^a   Kirca, Ahmet H ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Financial position; Firm innovativeness; Firm value; Market position; Meta analysis

Indexed keywords

EID: 84861840355     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jm.10.0494     Document Type: Article

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