New products, sales promotions, and firm value: The case of the automobile industry

Journal of Marketing

Volumn 68, Issue 4, 2004, Pages 142-156

  Pauwels, Koen ^a   Silva Risso, Jorge ^c   Srinivasan, Shuba ^d   Hanssens, Dominique M ^b  

^a DARTMOUTH COLLEGE   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c Department of Marketing ^*  (United States)

^d UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 8644285309     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.68.4.142.42724     Document Type: Review

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