The unhealthy = Tasty intuition and its effects on taste inferences, enjoyment, and choice of food products

Journal of Marketing

Volumn 70, Issue 4, 2006, Pages 170-184

  Raghunathan, Rajagopal ^a   Naylor, Rebecca Walker ^a   Hoyer, Wayne D ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33750825820     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.70.4.170     Document Type: Article

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