Sustainable Pioneering Advantage? Profit Implications of Market Entry Order

Marketing Science

Volumn 22, Issue 3, 2003, Pages

  Boulding, William ^a   Christen, Markus ^b  

^a DUKE UNIVERSITY   (United States)

^b INSEAD   (France)

Author keywords

Firm Performance; IV Estimation; New Product Marketing; Pioneering Advantage

Indexed keywords

EID: 0142169490     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.22.3.371.17736     Document Type: Article

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