Prerelease buzz evolution patterns and new product performance

Marketing Science

Volumn 33, Issue 3, 2014, Pages 401-421

  Xiong, Guiyang ^a   Bharadwaj, Sundar ^a  

^a UNIVERSITY OF GEORGIA   (United States)

Author keywords

Evolution pattern; Forecasting; Functional data analysis; New product sales; Prerelease buzz dynamics; Stock market value

Indexed keywords

EID: 84901024649     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.2013.0828     Document Type: Article

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