When do consumers eat more? The role of appearance self-esteem and food packaging cues

Journal of Marketing

Volumn 76, Issue 2, 2012, Pages 67-80

  Argo, Jennifer J ^a   White, Katherine ^b  

^a UNIVERSITY OF ALBERTA   (Canada)

^b UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

Appearance self esteem; External controls; Overconsumption; Package size; Self regulation

Indexed keywords

EID: 84859582345     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jm.09.0512     Document Type: Article

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