The impact of product recalls on future product reliability and future accidents: Evidence from the automobile industry

Journal of Marketing

Volumn 77, Issue 2, 2013, Pages 41-57

  Kalaignanam, Kartik ^a   Kushwaha, Tarun ^b   Eilert, Meike ^a  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b UNIVERSITY OF NORTH CAROLINA   (United States)

Author keywords

Accidents; Prior brand quality; Product recalls; Product reliability; Shared product assets

Indexed keywords

EID: 84874607378     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.11.0356     Document Type: Article

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