The bright side and dark side of embedded ties in business-to-business innovation

Journal of Marketing

Volumn 75, Issue 5, 2011, Pages 34-52

  Noordhoff, Corine S ^a   Kyriakopoulos, Kyriakos ^b   Moorman, Christine ^c   Pauwels, Pieter ^d,e   Dellaert, Benedict G C ^f  

^a VU UNIVERSITY AMSTERDAM   (Netherlands)

^b The American College of Greece   (Greece)

^c DUKE UNIVERSITY   (United States)

^d HASSELT UNIVERSITY   (Belgium)

^e MAASTRICHT UNIVERSITY   (Netherlands)

^f ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

Author keywords

Bright side; Business to business partnerships; Co creation; Dark side; Embedded ties; Innovation; Knowledge

Indexed keywords

EID: 80051779171     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.75.5.34     Document Type: Article

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