Beyond the "like" button: The impact of mere virtual presence on brand evaluations and purchase intentions in social media settings

Journal of Marketing

Volumn 76, Issue 6, 2012, Pages 105-120

  Naylor, Rebecca Walker ^a   Lamberton, Cait Poynor ^b   West, Patricia M ^a  

^a OHIO STATE UNIVERSITY   (United States)

^b UNIVERSITY OF PITTSBURGH   (United States)

Author keywords

Ambiguity; Mere presence; Social influence; Social media; Social networks

Indexed keywords

EID: 84869144725     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.11.0105     Document Type: Article

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