Online display advertising: Targeting and obtrusiveness

Marketing Science

Volumn 30, Issue 3, 2011, Pages 389-404

  Goldfarb, Avi ^a   Tucker, Catherine ^b  

^a UNIVERSITY OF TORONTO   (Canada)

^b MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Advertising; E commerce; Privacy; Targeting

Indexed keywords

EID: 79551693342     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1100.0583     Document Type: Article

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