Demystifying disruption: A new model for understanding and predicting disruptive technologies

Marketing Science

Volumn 30, Issue 2, 2011, Pages 339-354

  Sood, Ashish ^a   Tellis, Gerard J ^b  

^a EMORY UNIVERSITY   (United States)

^b UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

Correlated hazards; Demand disruption; Firm disruption; Prediction of disruption; Technology disruption

Indexed keywords

EID: 79955058134     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1100.0617     Document Type: Article

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