The stock market's pricing of customer satisfaction

Marketing Science

Volumn 28, Issue 5, 2009, Pages 826-835

  Ittner, Christopher ^a   Larcker, David ^b   Taylor, Daniel ^b  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b STANFORD UNIVERSITY   (United States)

Author keywords

Customer loyalty; Econometrics; Stock valuation

Indexed keywords

EID: 70350125411     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1090.0526     Document Type: Review

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