The strategic effects of multimarket contact: Mutual forbearance and competitive response in the personal computer industry

Journal of Marketing Research

Volumn 47, Issue 3, 2010, Pages 415-427

  Kang, Wooseong ^a   Bayus, Barry L ^b   Balasubramanian, Sridhar ^c  

^a NORTH CAROLINA STATE UNIVERSITY   (United States)

^b Department of Marketing and Entrepreneurship ^*  (United Kingdom)

^c UNIVERSITY OF NORTH CAROLINA   (United States)

Author keywords

Competitive strategy; New product introductions; Pricing

Indexed keywords

EID: 77953551242     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.3.415     Document Type: Article

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