The effect of brand acquisition and disposal on stock returns

Journal of Marketing

Volumn 76, Issue 1, 2012, Pages 38-58

  Wiles, Michael A ^a   Morgan, Neil A ^b,c   Rego, Lopo L ^c  

^a ARIZONA STATE UNIVERSITY   (United States)

^b PetSmart   (United States)

^c INDIANA UNIVERSITY   (United States)

Author keywords

Brand acquisition; Brand disposal; Brand porfolio; Event study; Mergers and acquisitions

Indexed keywords

EID: 84859596065     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jm.09.0209     Document Type: Article

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