Marketing performance measurement ability and firm performance

Journal of Marketing

Volumn 71, Issue 2, 2007, Pages 79-93

  O'Sullivan, Don ^a,b   Abela, Andrew V ^c  

^a UNIVERSITY COLLEGE CORK   (Ireland)

^b UNIVERSITY OF MELBOURNE   (Australia)

^c CATHOLIC UNIVERSITY OF AMERICA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 35348939024     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.71.2.79     Document Type: Article

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