Sizing up the effect of portion size on consumption: A meta-analytic review

Journal of Marketing

Volumn 78, Issue 3, 2014, Pages 140-154

  Zlatevska, Natalina ^a   Dubelaar, Chris ^a   Holden, Stephen S ^a  

^a BOND UNIVERSITY   (Australia)

Author keywords

Consumption norm; Food marketing; Obesity; Portion size; Supersizing.; Unit bias

Indexed keywords

EID: 84903211817     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.12.0303     Document Type: Article

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