Market orientation and alternative strategic orientations: A longitudinal assessment of performance implications

Journal of Marketing

Volumn 66, Issue 4, 2002, Pages 25-39

  Noble, Charles H ^a   Sinha, Rajiv K ^a   Kumar, Ajith ^a  

^a UNIVERSITY OF MISSISSIPPI   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036811941     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.66.4.25.18513     Document Type: Article

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