Fusing aggregate and disaggregate data with an application to multiplatform media consumption

Journal of Marketing Research

Volumn 50, Issue 3, 2013, Pages 348-364

  Feit, Eleanor Mcdonnell ^a   Wang, Pengyuan ^b   Bradlow, Eric T ^c   Fader, Peter S ^d  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b YAHOO RESEARCH   (United States)

^c Wharton Doctoral Programs   (United States)

^d Wharton Customer Analytics Initiative   (United States)

Author keywords

Bayesian multivariate model; Data fusion; Media usage; Multiplatform behavior

Indexed keywords

EID: 84879202488     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.11.0431     Document Type: Article

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