Converting pirates without cannibalizing purchasers: The impact of digital distribution on physical sales and internet piracy

Marketing Science

Volumn 29, Issue 6, 2010, Pages 1138-1151

  Danaher, Brett ^a   Dhanasobhon, Samita ^b   Smith, Michael D ^b   Telang, Rahul ^b  

^a WELLESLEY COLLEGE   (United States)

^b CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

Cannibalization; Digital distribution; Distribution channels; Internet; Piracy

Indexed keywords

EID: 78650731404     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1100.0600     Document Type: Article

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