Bridging the academic-practitioner divide in marketing decision models

Journal of Marketing

Volumn 75, Issue 4, 2011, Pages 196-210

  Lilien, Gary L ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Decision models; Implementation; Intermediaries; Marketing models; Marketing practice

Indexed keywords

EID: 79959345841     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.75.4.196     Document Type: Article

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