Chief marketing officers: A study of their presence in firms'top management teams

Journal of Marketing

Volumn 72, Issue 1, 2008, Pages 65-81

  Nath, Pravin ^a   Mahajan, Vijay ^b  

^a DREXEL UNIVERSITY   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Chief marketing officer; Complexity; Power; Structure; Top management team

Indexed keywords

EID: 39749108765     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.72.1.65     Document Type: Article

References (79)