The impact of brand quality on shareholder wealth

Journal of Marketing

Volumn 75, Issue 5, 2011, Pages 88-104

  Bharadwaj, Sundar G ^a   Tuli, Kapil R ^b   Bonfrer, Andre ^c  

^a UNIVERSITY OF GEORGIA   (United States)

^b SINGAPORE MANAGEMENT UNIVERSITY   (Singapore)

^c AUSTRALIAN NATIONAL UNIVERSITY   (Australia)

Author keywords

Brand quality; Earnings; Idiosyncratic risk; Industry concentration; Marketing finance interface; Stock returns; Systematic risk

Indexed keywords

EID: 80051774437     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.75.5.88     Document Type: Article

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