JMR in Transition: Reflections on the 2006–2012 Period

Journal of Marketing Research

Volumn 51, Issue 1, 2014, Pages 133-135

  Huber, Joel ^a   Erdem, Tülin ^b  

^a DUKE UNIVERSITY   (United States)

^b NEW YORK UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84958059688     PISSN: 00222437     EISSN: 15477193     Source Type: Journal    
DOI: 10.1509/jmr.51.1.14     Document Type: Article

References (1)

1. Lewin Kurt, (1951), Field Theory in Social Science: Selected Theoretical Papers, Cartwright D., ed. New York: Harper & Row.