From academic research to marketing practice: Exploring the marketing science value chain

International Journal of Research in Marketing

Volumn 31, Issue 2, 2014, Pages 127-140

  Roberts, John H ^a   Kayande, Ujwal ^b   Stremersch, Stefan ^c,d  

^a AUSTRALIAN NATIONAL UNIVERSITY   (Australia)

^b UNIVERSITY OF MELBOURNE   (Australia)

^c ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^d IESE BUSINESS SCHOOL   (Spain)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84902107202     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2013.07.006     Document Type: Article

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