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Volumn 47, Issue 6, 2010, Pages 1162-1176

When do chief marketing officers affect firm value? A customer power explanation

Author keywords

Chief marketing officer; Customer power; Event study methodology; Firm value; Marketing function

Indexed keywords


EID: 78650363940     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.6.1162     Document Type: Article
Times cited : (147)

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