Measuring the customer experience in online environments: A structural modeling approach

Marketing Science

Volumn 19, Issue 1, 2000, Pages 22-42

  Novak, Thomas P ^a   Hoffman, Donna L ^a   Yung, Yiu Fai ^a  

^a VANDERBILT UNIVERSITY   (United States)

Author keywords

Electronic commerce; Internet marketing; Online consumer behavior

Indexed keywords

EID: 0034340409     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.19.1.22.15184     Document Type: Article

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