Creating a market orientation: A longitudinal, multifirm, grounded analysis of cultural transformation

Journal of Marketing

Volumn 70, Issue 4, 2006, Pages 37-55

  Gebhardt, Gary F ^a   Carpenter, Gregory S ^b,c   Sherry Jr , John F ^d  

^a UNIVERSITY OF SOUTH FLORIDA   (United States)

^b Department of Marketing Strategy ^*  (United States)

^c NORTHWESTERN UNIVERSITY   (United States)

^d UNIVERSITY OF NOTRE DAME   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33750833492     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.70.4.37     Document Type: Article

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