Marketing in the C-suite: A study of chief marketing officer power in firms' top management teams

Journal of Marketing

Volumn 75, Issue 1, 2011, Pages 60-77

  Nath, Pravin ^a   Mahajan, Vijay ^b  

^a DREXEL UNIVERSITY   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Chief marketing officer; Control; Decision; Hierarchy; Influence; Integration; Resource; Sales; Top management team

Indexed keywords

EID: 79952353152     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.75.1.60     Document Type: Article

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