To buy or not to buy: Consumers' demand response patterns for healthy versus unhealthy food

Journal of Marketing

Volumn 77, Issue 2, 2013, Pages 124-138

  Talukdar, Debabrata ^a   Lindsey, Charles ^a  

^a UNIVERSITY AT BUFFALO   (United States)

Author keywords

Fear; Food; Health; Pricing; Social networks

Indexed keywords

EID: 84874595770     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.11.0222     Document Type: Article

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