The quest for content: How user-generated links can facilitate online exploration

Journal of Marketing Research

Volumn 49, Issue 4, 2012, Pages 452-468

  Goldenberg, Jacob ^a,b   Oestreicher Singer, G A L ^c   Reichman, Shachar ^d  

^a HEBREW UNIVERSITY OF JERUSALEM   (Israel)

^b The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

^c TEL AVIV UNIVERSITY   (Israel)

^d MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

E commerce; Product network; Social networks; User generated content

Indexed keywords

EID: 84865463720     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.11.0091     Document Type: Article

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