Resolving the capability-rigidity paradox in new product innovation

Journal of Marketing

Volumn 69, Issue 4, 2005, Pages 61-63

  Atuahene Gima, Kwaku ^a,b,c  

^a CHINA EUROPE INTERNATIONAL BUSINESS SCHOOL   (China)

^b Department of Innovation Management ^*  (China)

^c CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 27144543774     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.2005.69.4.61     Document Type: Article

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