Innovation's effect on firm value and risk: Insights from consumer packaged goods

Journal of Marketing

Volumn 72, Issue 2, 2008, Pages 114-132

  Sorescu, Alina B ^a   Spanjol, Jelena ^b  

^a TEXAS A AND M UNIVERSITY   (United States)

^b UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

Author keywords

Firm risk; Innovation; Marketing strategy; Marketing finance interface; Shareholder value

Indexed keywords

EID: 41549153001     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.72.2.114     Document Type: Article

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