Service innovativeness and firm value

Journal of Marketing Research

Volumn 50, Issue 2, 2013, Pages 259-276

  Dotzel, Thomas ^a   Shankar, Venkatesh ^a   Berry, Leonard L ^b,c  

^a MCGILL UNIVERSITY   (Canada)

^b MB Zale Department of Retailing and Marketing Leadership (   (United States)

^c TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Customer satisfaction; Innovation; Internet; Services marketing; Strategy

Indexed keywords

EID: 84876552845     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.10.0426     Document Type: Article

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