Return on interactivity: The impact of online agents on newcomer adjustment

Journal of Marketing

Volumn 75, Issue 2, 2011, Pages 93-108

  Köhler, Clemens F ^a   Rohm, Andrew J ^c   De Ruyter, Ko ^a   Wetzels, Martin ^b  

^a Department of Marketing ^*

^b MAASTRICHT UNIVERSITY   (Netherlands)

^c NORTHEASTERN UNIVERSITY   (United States)

Author keywords

Agent customer interaction; Newcomer adjustment; Online agents; Service delivery; Socialization; Virtual employees

Indexed keywords

EID: 79952318711     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.75.2.93     Document Type: Article

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