The relative impact of marketing, research-and-development, and operations capabilities on firm performance

Journal of Marketing

Volumn 72, Issue 4, 2008, Pages 1-11

  Krasnikov, Alexander ^a   Jayachandran, Satish ^b  

^a GEORGE WASHINGTON UNIVERSITY   (United States)

^b UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

Capability performance relationship; Firm performance; Marketing capability; Meta analysis; Mixed effects model; Operations capability; Research and development capability

Indexed keywords

EID: 47849106316     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.72.4.1     Document Type: Review

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