Governance mechanisms in business-to-business electronic markets

Journal of Marketing

Volumn 74, Issue 4, 2010, Pages 45-62

  Grewal, Rajdeep ^a   Chakravarty, Anindita ^b   Saini, Amit ^c  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

^c UNIVERSITY OF NEBRASKA LINCOLN   (United States)

Author keywords

Business to business marketing; Electronic markets; Governance mechanisms; Performance; Uncertainty

Indexed keywords

EID: 77954519462     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.74.4.45     Document Type: Article

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