Can automated group recommender systems help consumers make better choices?

Journal of Marketing

Volumn 76, Issue 5, 2012, Pages 89-109

  Hennig Thurau, Thorsten ^a   Marchand, André ^a   Marx, Paul ^b  

^a UNIVERSITY OF MÜNSTER   (Germany)

^b BAUHAUS UNIVERSITY WEIMAR   (Germany)

Author keywords

Agents; Group decisions; Hedonic products; Joint consumption; Recommender systems; Social relationship quality

Indexed keywords

EID: 84869106872     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.10.0537     Document Type: Article

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